To some people, it may seem as though Beyonce has taken time off to focus on motherhood, but King Bey is still on her grind. Believe that.
Just months after Pepsi announced it’s partnership with Nicki Minaj, the brand has upped their ante and snagged Beyonce as the $50 million face of it’s global campaign. The company is more than happy with their new partnership with Bey, announcing it just in time for her Las Vegas New Year’s Eve performance at the Wynn Hotel.
With her new deal, we’ll start seeing Beyonce’s face on Pepsi cans and other products, as well as her cutouts in stores. Beyonce also made sure that her deal with Pepsi was stacked, and she had them incorporate a Creative Development Fund that will go toward creating content, and it will allow her to be hands on when it comes to all of the materials that have to do with her contract. Similar to Nicki, Beyonce will star in a new ‘Live For Now’ global television commercial and Pepsi will also sponsor Beyonce’s 2013 Super Bowl half-time show.